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Wingstop initiated with an Outperform at William Blair

William Blair initiated coverage of Wingstop (WING) with an Outperform rating. The firm says the company has posted a “remarkable” 21 straight years of positive same-store sales due to its broadening consumer appeal, value-centric menu, and growing digital presence. The firm believes Wingstop’s goal of achieving average unit volumes of $3M can be achieved in less than a decade.

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