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Wingstop CEO: We believe we operate in a category of one

In an interview on CNBC’s Mad Money, Michael Skipworth said Wingstop has a huge opportunity to drive brand awareness. “We have a ton of runway for brand awareness.” System sales are growing at a record level, he noted. According to Skipworth, the company has been disciplined with pricing and that is paying dividends today. He expects to grow the company to 6,000 locations domestically and 10,000 globally.

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