Whole Earth Brands launches Regenerative Organic Certified sugars

Whole Earth Brands will bring some of the first Regenerative Organic Certified sweeteners to market under its Wholesome brand. Wholesome has worked with Whole Foods Market to launch its Regenerative Organic Certified cane and turbinado sugars nationwide in the United States in January 2023. "We’re very proud of this Wholesome launch, as the regenerative organic farming practices used to produce our Regenerative Organic Certified sugarcane at our partner farms in South America help restore the soil, capture carbon from the atmosphere and stay true to our Fair Wholesome Values," said Michael Franklin, Interim CEO, Whole Earth Brands. "As consumer education around regenerative organic farming increases, Wholesome Regenerative Organic Certified cane and turbinado sugars will provide an opportunity for consumers to vote for regenerative organic agriculture with their dollars. We are excited that Whole Foods Market is distributing our certified sugars to their national store footprint, which will expand awareness of the regenerative movement at large."