Whirlpool expands “Feel Good Fridge” program through two new collaborations

Whirlpool is expanding its Feel Good Fridge program by engaging HelloFresh, a meal kit company, and Total Quality Logistics, a third-party logistics firms in North America. Launched by Whirlpool Corp. in 2021, the Feel Good Fridge program provides refurbished refrigerators to food pantries and nonprofit organizations across the county, like the North Texas Food Bank in Dallas, to deliver free, fresh food for anyone in need. Starting with a local initiative in the Dallas area late last year, the three companies are now expanding their combined resources and expertise to reach more people across the country. Together, they’ll impact 13 cities with Whirlpool Corp. providing 2000 refrigerators which TQL will transport and HelloFresh will help fill with fresh ingredients. In the three years since its launch, the Feel Good Fridge program has donated more than 900 refurbished refrigerators. The company has a target of placing 3,000 refrigerators by 2030.