Wheels Up (UP) announced Dave Harvey as its new Chief Commercial Officer, leading the company’s commercial strategy and further strengthening Wheels Up’s position at the forefront of the premium aviation industry. Harvey brings 25 years of experience spanning multiple disciplines to the role. His work across technology, network planning, strategic planning, commercial strategy and sales culminated in his position as Chief Sales Officer managing Southwest’s (LUV) business to business segment, significantly increasing the airline’s market share among business travelers under his leadership.
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