Wendy’s announces investments to drive growth

The company announced investments that are expected to accelerate global growth, deliver significant restaurant margin expansion, and drive long-term shareholder value. The company plans to invest: Approximately $55 million in incremental breakfast advertising in the U.S. and Canada split evenly over the next two years; Approximately $15 million, primarily in 2024, to support digital growth through mobile app enhancements and a step change in personalized marketing capabilities; Approximately $30 million to support a rollout of digital menu boards to all U.S. company-operated restaurants by the end of 2025 and digital menu board enhancements for the global system over the next two years.