Wells Fargo keeps an Equal Weight rating and $62 price target on eBay (EBAY) while noting that the firm estimates accretion of about $1.6B or 2% in total GMV – gross merchandise value – for the company from its integration with Facebook (META) Marketplace in test markets of U.S., France, and Germany. The symbiotic potential relationship between the two marketplaces is increasing the firm’s 2025 GMV growth outlook, the analyst tells investors in a research note. Wells also also expect limited financial impact to Meta in the near term.
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