Wedbush sees Deckers Brands as ‘clearest winner’ of Black Friday week

Commenting on this year’s Black Friday, Wedbush analyst Tom Nikic notes that in a much more challenging environment, with more modest demand and excess supply, there was a big escalation of promotional activity year-over-year. While most retailers and brands have telegraphed that this Holiday season will be promotional, this doesn’t come as a total surprise, he adds. Nonetheless, Nikic "did see one ‘shining star’ last week," namely Deckers Brands, as he saw several positive reads related to the UGG brand which bode well for this peak seasonal period for them.