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Wayfair reports five-day peak holiday comparable sales up low single digits

Wayfair announced strong results for the five-day peak holiday shopping period between Thanksgiving and Cyber Monday, including a low single digit sales increase in the U.S. compared to the same time period in 2021. Black Friday was the biggest sales day. In addition, repeat customers accounted for 73% of holiday orders for the five-day period, and hundreds of thousands of new customers ordered from Wayfair for the first time.

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