Wayfair reports 22.1M active customers as of Dec. 31, 2022, down 19% y/y

Active customers totaled 22.1 million as of December 31, 2022, a decrease of 19.0% year over year. LTM net revenue per active customer was $553 as of December 31, 2022, an increase of 10.4% year over year. Orders per customer, measured as LTM orders divided by active customers, was 1.81 for the fourth quarter of 2022, compared to 1.89 for the fourth quarter of 2021. Orders delivered in the fourth quarter of 2022 were 11.0 million, a decrease of 9.1% year over year. Repeat customers placed 77.4% of total orders delivered in the fourth quarter of 2022, compared to 76.3% in the fourth quarter of 2021. Repeat customers placed 8.5 million orders in the fourth quarter of 2022, a decrease of 7.6% year over year. Average order value was $283 for the fourth quarter of 2022, compared to $269 for the fourth quarter of 2021. In the fourth quarter of 2022, 61.7% of total orders delivered were placed via a mobile device, compared to 59.0% in the fourth quarter of 2021.