Citi raised the firm’s price target on Wayfair to $30 from $28 and keeps a Neutral rating on the shares as part of a Q1 preview for the internet group. The firm lowered estimates and price targets o reflect expectations for tariff implications and a resulting softening macro environment. Digital advertising and e-commerce are the sectors most exposed, while web builders, small business tools, and online dating are less exposed, the analyst tells investors in a research note. Citi sees VeriSign (VRSN), Wix.com (WIX), Godaddy (GDDY), eBay (EBAY), and Criteo (CRTO) as more defensive with strong fundamentals. It views Wayfair (W), Trade Desk (TTD), Etsy (ETSY), and Bark (BARK) as the more tariff exposed names.
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