Warner Music Group announced a partnership with and investment in DRESSX, a digital fashion retailer and the largest digital closet with a deep commitment to sustainable fashion. The first-of-its-kind partnership will provide a platform for select WMG artists to design their own virtual fashion lines. In the agreement, artists will collaborate directly with DRESSX to design and launch 3D and AR virtual clothing that fans can collect and enjoy across Instagram, Snapchat, and other platform partners. Oana Ruxandra, Chief Digital Officer & EVP, Business Development, WMG said, "The representation of our future digital selves will be as important and, if you’re measuring by sheer volume of interactions, maybe more important than how we represent ourselves physically… With its leadership in wearables and sustainability, DRESSX is exactly the type of partner we need sprinting alongside us as we build for the future."
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