Warner Bros. Discovery’s HBO Max announces U.S. price increase

Warner Bros. Discovery’s HBO Max announced that effective today, Thursday, January 12, the price of a new HBO Max ad-free monthly subscription in the U.S. will increase from $14.99 to $15.99 plus applicable taxes. "Existing subscribers who are currently paying $14.99/month will see their monthly rate increase to $15.99 effective their next billing cycle on or after Saturday, February 11," the company stated. "This price increase of one dollar will allow us to continue to invest in providing even more culture-defining programming and improving our customer experience for all users. This is the first time HBO Max has increased the price of a monthly subscription since launching in May 2020," the company added.