VideoAmp announced it has struck a deal with Warner Bros. Discovery to measure cross-screen campaigns across the global media and entertainment company’s portfolio of sports, news, lifestyle, and premium entertainment brands. Following the completion of a first-of-its-kind test-and-learn for alternative measures of video ad performance, Warner Bros. Discovery will use VideoAmp’s measurement and data capabilities to better represent its audiences for advertisers looking to transact on linear, streaming video and large digital and social media services through a unified, cross-platform currency.
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