Walmart selling Eloquii to FullBeauty Brands, CNBC reports

Walmart is selling online apparel brand Eloquii to FullBeauty Brands, the retailer’s third divestiture of a direct-to-consumer brand this year, CNBC’s Courtney Reagan reports. Walmart acquired Eloquii for roughly $100M in 2018, the report notes. "Eloquii joined Walmart’s portfolio of digitally native vertical brands to expand our Women’s assortment in sizes 14+, and offer unique and differentiated product in an underserved but growing segment" Walmart spokesperson Jaeme Laczkowski said in a statement. "Since acquiring Eloquii, Walmart.com has grown to hundreds of millions of items, and we’ve decided it’s the right time to sell Eloquii." Reference Link