UBS raised the firm’s price target on Walmart to $92 from $81 and keeps a Buy rating on the shares. Walmart is still in early stages of what will likely be multi-year journey with growing its marketplace, and by calendar 2026, the firm believes its third-party marketplace can represent more than $150B of Gross Merchandise Value and contribute $15B to the company’s revenue compared to GMV of $90B and $9B in CY24, the analyst tells investors in a research note. As Walmart grows its marketplace and offers better connectivity between physical and digital, UBS thinks its eCommerce market share and margins will improve.
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