Through the implementation of AI and automation solutions, including the launch of Forethought.ai for customer success, Wag! has streamlined its operations and reduced its headcount by more than 10% in 2024. The Rule 10b5-1 trading plans of CEO Garrett Smallwood and president and chief product officer Adam Storm were canceled in Q2. Sales & Marketing as a percentage of revenue decreased from 67% in the first quarter of 2024 to an estimated 59% in the second quarter of 2024. Wag! has transitioned to a fully remote workforce.
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