Vizio initiated with bullish view at B. Riley, here’s why

B. Riley last night initiated coverage of Vizio with a Buy rating and $11 price target. The company, with a “strong and durable” TV brand, has successfully transitioned to a dual hardware/software revenue model, the analyst tells investors in a research note. The firm believes Vizio has a “strong hand to play in a rapidly growing (and likely consolidating)” TV operating system industry.