Vital Farms refreshes portfolio of butter products, now 90% grass-fed

Vital Farms is raising the standards for ethically produced butter. The company has refreshed its entire portfolio of butter products, which are now 90% grass-fed, produced by cows that are pasture-raised on family farms, and packaged in new, playful cartons. With these key updates, Vital Farms aims to propel its butter business forward and deliver delicious golden butter to consumers. “Vital Farms is continuing to raise our high butter standards-pasture-raised practices, cows raised on family farms, and high butterfat-and we’ve elevated our butter to a 90% grass-fed standard,” said Russell Diez-Canseco, President & CEO, Vital Farms. “The result of all this hard work is a great tasting butter in new packaging that reinforces our premium brand and stands out on the shelf. It’s a product my family is excited to spread on toast next to a couple of pasture-raised scrambled eggs.”