Vita Coco (COCO) is bringing its Seedlings for Sustainability initiative and coconut farms to life with a one-day experience in collaboration with Montauk General Store. The Supporting Farmers Market, open on Saturday, October 11 from 11 AM to 5 PM at 95 Rivington Street, celebrates the farmers and ingredients that make Vita Coco products possible, while spotlighting a selection of emerging sustainably-minded brands curated by Montauk General Store, offering an immersive and educational experience that blends style, sustainability, and social impact. The experience shines a light on a pressing challenge faced by coconut farming communities: a declining volume of coconuts due to aging trees. Vita Coco’s Seedlings for Sustainability initiative seeks to address this challenge with its goal to help distribute and plant up to 10 million seedlings and trees by 2030 in coconut sourcing regions. Vita Coco partners with local nonprofits to distribute seedlings and train farmers in regenerative agriculture practices to create a more resilient future for farmers and consumers alike.
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