Vista Outdoor announced its new name and identity that will be effective following the planned spinoff of Vista Outdoor’s Outdoor Products business. Post-spin, Vista Outdoor will be rebranded as The Kinetic Group, a name that surfaced among employees during the naming process and represents the energy behind the company and its leading ammunition brands. The Kinetic Group will trade on the New York Stock Exchange under the stock ticker “HUNT,” and the brand will feature original logo artwork of a North American ram.
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