Vista Outdoor, Sport Dimension announce license renewal for Jimmy Styks brand

Vista Outdoorand water sports products manufacturer Sport Dimension announced the renewal of their Jimmy Styks brand license with a global, multi-year partnership. Jimmy Styks, a portfolio brand of Revelyst, the recently renamed Outdoor Products segment of Vista Outdoor, is a stand-up paddleboard SUP market leader, dedicated to cutting-edge design and quality manufacturing of SUP products and accessories. Vista Outdoor acquired Jimmy Styks in 2015 and began a brand license partnership with Sport Dimension Inc. in 2020. Jimmy Styks’ SUP portfolio provides easy-to-use platforms for water sport enthusiasts engaging in activities ranging from personal fitness to fishing. The company offers nearly 30 SKUs in epoxy and inflatable boards, as well as accessories. The brand, which is part of Revelyst’s Outdoor Performance platform, offers key water sports growth opportunities for Revelyst following Vista Outdoor’s planned separation of its Outdoor Products segment into a standalone public company. “We are excited to announce the continuation of our brand license partnership with Sport Dimension Inc., which will keep the Jimmy Styks legacy intact for years to come,” said Jordan Judd, President and General Manager, Outdoor Performance, Revelyst. “The brand’s inflatable paddleboards, kayaks and accessories are unsurpassed in the market, having received accolades in numerous publications for innovative, user-friendly designs. Having a category leader like Jimmy Styks is a boon for Revelyst as we look to grow the brand’s product offering and market reach.”