Vinco sees over 30% increase in daily revenue from beta test of new platform

Vinco Ventures announced it has completed a 90-day beta test of an exclusive user-generated content, UGC, platform resulting in significant increases in new active users and advertising impression delivering an increase of more than 30% in average daily revenue over the test period. "The results from the addition of the exclusive user-generated content platform exceeded our initial expectation and proves that the addition of new and engaging content to our technology platforms is capable of delivering real results," said Vinco Ventures Executive Chairman of the Board Rod Vanderbilt. "We believe that we are uniquely positioned to continue to leverage our platforms for the rapidly growing creator economy and well-poised to help our business partners engage even more deeply with expanding audiences across various platforms." Tapping into the rapidly growing creator economy, the 90-day test of UGC content across its portfolio of media brands connected premium advertising partners to a highly engaged audience and resulted in the addition of 23 million new active users and more than 1.5 billion advertising impressions.