Vimeo announces AI-powered features, creative tools for video production

Vimeo (VMEO) announced transformative AI-powered features and creative tools that can make professional video production faster, smarter, and more rewarding. Unveiled at the company’s second annual REFRAME conference, these innovations give creators and teams new ways to collaborate, search, and monetize their work – all while maintaining full control of their content. In addition to demonstrating its latest technology offerings, Vimeo has curated an engaging slate of customer and creator discussions, including with Grammy-winning artist 2 Chainz as he discusses his powerful short film, “Red Clay.” The event will close with a fireside chat with Emmy Award-winning host, actress, entrepreneur, Vegan Foodie, and 4x NY Times Bestselling Author Tabitha Brown. Select portions of the REFRAME program will be available via livestream. Next-Generation AI Intelligence: Vimeo’s AI breakthrough transforms passive video libraries into interactive knowledge bases, making every frame searchable and actionable. Moving beyond traditional video hosting, Vimeo plans to enable agentic video – where LLMs and AI agents can directly access, understand, and act upon video content across any platform or workflow: Ask Your Library: Now in beta, this feature extends beyond single videos to search entire libraries using natural language. It understands both keywords and semantic context to deliver precise answers from your complete video collection. Vimeo MCP: Now in beta, connect video libraries directly to LLMs and AI agents for custom workflows beyond the Vimeo platform. Answer Engine Optimization: Auto-generate rich metadata, titles, and chapters to enhance discoverability across search platforms and answer engines. Reimagined Creator Tools: Purpose-built for how video professionals actually work, these tools eliminate friction from creation to distribution: All-new Vimeo Review: Currently in a closed beta with a wide release planned for November, the new Vimeo Review gives creators everything they need to manage video feedback with clients and teams-right inside Vimeo. With time-stamped commenting, customizable review pages, and native Adobe Premiere Pro integration, it’s a complete review solution built into the platform where creators already host, manage, and share. Enhanced Vimeo Streaming: New customization templates and advanced analytics powered by NPAW give creators enterprise-grade insights plus new monetization options through ads and sponsorships. NPAW is trusted by platforms like Hulu and Pluto TV. Immersive Format Support: Users can now host VR180 content, with Apple Immersive Video and Apple Projected Media Profile support coming in Q4, enabling creators to capture in Blackmagic cameras, edit in Final Cut Pro, and distribute directly via Vimeo.