Viewpoint Creative secures multi-year design, animation contract

Viewpoint Creative announced its extensive partnership with the Massachusetts State Lottery, specializing in digital graphic design and animation services. The agreement builds on the success of yesterday’s state-wide launch of the redesigned presentation of the Mass Lottery’s Keno game. The focus of Viewpoint’s services will primarily revolve around enhancing the Mass Lottery’s monitor game product line, encompassing both design updates for existing games and the potential creation of graphics for new game launches. Viewpoint Creative is already well underway with its initial collaboration with the Mass Lottery, where they are in the process of refreshing the visual identity of Keno, one of the state’s most beloved games. Their aim is to modernize the game while preserving its familiar user experience.