Victoria’s Secret, PINK announce pilot of loyalty program

Victoria’s Secret & Co. announced it will pilot "The VS & PINK Collective," its new loyalty program for Victoria’s Secret and PINK customers. The VS & PINK Collective is the company’s first rewards program that allows customers to earn rewards when shopping both brands regardless of payment method. VS&Co will begin the pilot with 30 percent of current Victoria’s Secret and PINK customers in select states across the U.S. to gather feedback and learnings ahead of the program’s full rollout later this year. This new loyalty program offers access to various rewards, member exclusives, digital community features and more, regardless of how they pay, with added benefits for credit cardmembers. As they earn rewards, customers will level up through three tiers – Insider, All-Access and VIP – for more opportunities to earn points and increasingly exclusive perks. PINK Nation will sunset in February 2023 as the brand introduces a new PINK app and a more cohesive loyalty program.