Canaccord analyst Maria Ripps raised the firm’s price target on Viant (DSP) to $13 from $11 and keeps a Hold rating on the shares. The firm said with a stable digital advertising backdrop, healthy exposure to the faster growing CTV and streaming audio segments, and continued product innovation that creates the possibility to bring more ad budgets to the platform, Canaccord sees increased evidence that the company appears be on a pathway towards more consistent and reliable growth which could form the foundation for a more constructive view on the stock.
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