Versus Systems announced that it will partner with automated debt collection and artificial intelligence company Resolve Debt to bring gamification and interactive elements to Resolve’s existing AI-powered credit and debt management products and customers, with the goal of addressing a portion of the $4.5 trillion US consumer debt market. Versus uses interactivity and rewards to make advertising and entertainment more engaging, driving consented first-party data for brands that want to connect with their consumer base. "This is a unique opportunity for Versus," said Matthew Pierce, Founder and CEO of Versus Systems. "We get to partner with experts and new generation technology innovators in fintech, payments, and generative AI who have successfully built significant fintech and AI businesses in the past. It’s a new application for products and methods that we have long believed in. Our entire product suite has always been built around the effectiveness of interactivity and rewards to incentivize end users. Adding this expertise to Resolve’s generative AI platform will help more companies provide appropriate repayment solutions to consumers cost effectively, at scale."
Published first on TheFly
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