Veritone extends partnership with Augusta National

Veritone announced a comprehensive multi-year partnership extension with Augusta National, ANI, the business arm of Augusta National Golf Club, the home of the iconic Masters Tournament. Veritone’s leading global licensing service utilizes its AI platform to enable marquee sporting and news rights holders worldwide to more efficiently and effectively archive and monetize their video rights and will continue to serve as the archive of record and as the exclusive North American licensing partner for all Augusta National non-live or archival footage across their portfolio of events. "It’s an honor and a privilege to extend our long-standing licensing partnership with Augusta National. We take tremendous pride in serving as the archive of record and a licensing partner not only for the Masters, but also the Augusta National Women’s Amateur," said Ian Retzlaff, Senior Director of Sports Licensing and Partnerships at Veritone. "The Masters is one of the most exciting and well-known golf tournaments, and Veritone enables Augusta National to ensure their valuable content is securely and easily promoted by working closely with networks, documentarians, brands and agencies that are interested in leveraging the power of the archive to bring their creative productions to life."