VCI Global hits growth milestone by completing second tech acquisition

VCI Global Limited announced the acquisition of two leading AI gamification brand engagement platforms on mobile from a UK-based games developer. The acquisition of the “ENGAGE” and “Interact” platforms opens up vast new monetization channels in brand marketing to VCIG, with global mobile advertising spending projected to hit $400 billion in 2024, with $136 billion being spent on mobile games alone by 2025, and 65% of all US digital advertising spend directed towards mobile platforms. With opportunities across both Western and Asian markets alike, VCIG will sit at the center of global brand spend, bridging the digital and real-world consumer engagement and interactions. “Following the recent acquisition of the Socializer Messenger, we are proud to announce VCI Global’s successful acquisition of ENGAGE and Interact, further bolstering our technology venture portfolio in gamification. We anticipate that incubating these two platforms, and in time, spinning them off into Nasdaq listings will enrich our technological offerings and deliver material financial upside to VCIG,” said Dato’ Victor Hoo, Group Executive Chairman and Chief Executive Officer of VCI Global.