Citizens JMP analyst Andrew Boone upgraded Unity (U) to Outperform from Market Perform with a $30 price target The firm believes the upcoming launch of Vector represents a “significant catalyst” that can drive share gains of the $100B mobile gaming advertising market. With Unity now expecting to be fully live with Vector by the end of Q2, the company is “nearing an inflection point in its high-margin advertising business,” the analyst tells investors in a research note. Citizens says combining data assets across Unity’s business gives it a unique operating asset to drive performance.
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