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Unity price target raised to $28 from $23 at Jefferies

Jefferies raised the firm’s price target on Unity (U) to $28 from $23 and keeps a Hold rating on the shares. Unity Create had “a solid quarter,” with all focus shifting to the targeting performance of its new Vector ad model, the analyst tells investors in a post-earnings note. The firm continue to prefer AppLovin (APP) over Unity given the track record and stronger ad performance, the analyst added.

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