United reported bookings to European destinations are up nearly 30% compared to 2019 and up almost 10% versus last year, as more Americans opt to spend their holiday dollars on experiences. According to a recent Deloitte survey, consumer spending on holiday experiences is expected to rise 16% this year, while spending on physical gifts remain flat. United expects the 2024 holiday period to be its busiest yet, with around 25M passengers, up 6% from 2023.
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