Under Armour, University of Maryland enter enter 12-year partnership extension

The University of Maryland has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036. Tfootball team in the country to wear UA jerseys. UA has been the department-wide exclusive outfitter since 2009 and will continue to design and supply the training and game-day footwear, apparel, and equipment for Maryland’s varsity athletic teams. The new agreement also extends the partnership to the University beyond the walls of the athletics department, providing Under Armour products to outfit club and intramural teams within the University’s Department of Recreation and Wellness. Supporting and celebrating student-athletes is core to both UA and Maryland, and the partnership renewal is designed to help more athletes unleash their full potential and perform at their best. In addition to outfitting the Terrapin student-athletes, the comprehensive partnership includes integration into the brand’s marketing, social media, in-store, and grassroots activations. The two will share a marketing commitment, and both organizations will collaborate to champion the student-athletes’ success on and off the field.