Under Armour price target lowered to $10 from $15 at Argus

Argus analyst Kristina Ruggeri lowered the firm’s price target on Under Armour to $10 from $15 but keeps a Buy rating on the shares. The company has worked to improve results by closely managing inventory, focusing on premium products, and boosting direct-to-consumer sales, while also having strengthened marketing, launched a rewards program, and lowered costs, the analyst tells investors in a research note. Argus adds that the pullback in the stock price over the past year offers a favorable entry point.