Under Armour confirms long-term partnership with Stephen Curry

Under Armour announced that it is strengthening its partnership with Golden State Warriors point guard and four-time NBA Champion Stephen Curry. The company said, "The enhanced partnership is designed to capture market share, fuel business growth and create new business opportunities on a global basis. This next chapter of the partnership will build upon the success and accomplishments from the past decade to continue driving product solutions and innovation, impacting communities across the globe, and growing Under Armour and Curry Brand together." Stephen’s new role as President of Curry Brand will enhance his ability to drive athlete insights, product development, and strategic business and marketing endeavors. In this next phase of the partnership, Under Armour and Stephen will elevate this commitment across categories-from basketball to golf, women, youth, and sportstyle-delivering product solutions that help athletes perform at the highest level. Stephen will also assume a broad advisory role where his sphere of impact will strengthen brand love, recruitment, and present opportunities across categories to reach and expand Under Armour’s athlete roster.