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Ulta Beauty downgraded to Neutral from Overweight at Piper Sandler

Piper Sandler downgraded Ulta Beauty to Neutral from Overweight with a price target of $404, down from $494. The firm’s analysis indicates the company looks to be increasingly pulling on traffic drivers .Despite efforts to improve efficiencies in the supply chain, it is not enough to offset the several sources of margin dilution, the analyst tells investors in a research note. Piper believes a “rather lackluster long range plan” come October is probable, which could leave shares range-bound. The analyst says competition and promotions are “heating up” for Ulta as Sephora has added over 1,000 store fronts with Kohl’s and Amazon has built a prominent position in beauty.

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