UBS athletic wear survey shows Hoka has ‘big growth potential’

UBS says Deckers Outdoor’s (DECK) Hoka is one of the world’s fastest growing footwear brands. The firm believes Hoka’s momentum with consumers continues, which will lead to “strong” 2025 sales growth and “stock-driving earnings beats.” UBS Evidence Lab’s 10th annual global athletic wear survey shows Hoka has “big growth potential,” the analyst tells investors in a research note. Hoka’s aided brand awareness “still has major room to grow and the trend suggests it will,” contends the firm. UBS anticipates sentiment stays bullish around the stock as the company shows it can maintain a high earnings growth rate. It believes Deckers’ strong sales and earnings growth outlook justify a 30-times price-to-earnings multiple.