Uber, T-Mobile announce advertising partnership

Uber’s (UBER) advertising division announced an exclusive partnership with T-Mobile Advertising Solutions (TMUS) and its rideshare media network – Octopus Interactive – which Uber says “features the largest national network of interactive video screens inside rideshare vehicles.” The companies stated: “Through this partnership, Uber will leverage a portion of T-Mobile’s rideshare inventory to expand Uber’s JourneyTV offering to over 50,000 vehicles across the US this year, providing advertisers an entirely new opportunity to connect with Uber riders when they’re most likely to engage. As part of the partnership, T-Mobile screens will display Uber’s JourneyTV rider experience when an Uber trip is underway. JourneyTV shows a live trip map with ETA until drop off, personalized recommendations on restaurants near the trip destination, travel inspiration ideas and local activities to enjoy, as well as highly relevant video, interactive and other ads driven by Uber’s first party data insights. “