Twilio, AWS expand partnership for AI capabilities

Amazon Web Services (AMZN) and Twilio (TWLO) announced an extension of their longstanding strategic work together that will place powerful artificial intelligence capabilities at the fingertips of Twilio customers. This news follows the recent announcement of Twilio CustomerAI. One priority area where AWS and Twilio are doubling down is the implementation of predictive AI technology. Bringing together Amazon SageMaker technology and Twilio Segment’s Customer Data Platform, the upcoming features will help businesses better understand their customers and empower them to provide deeper value to them via more relevant, timely, and personalized experiences. In particular, marketers and data scientists will soon have out-of-the-box access to new machine learning powered tools that can intelligently anticipate future customer actions and help inform product or marketing strategy.