Truist keeps a Buy rating and $46 price target on On Holding but is turning more bullish on the company’s brand momentum across regions, channels, categories following the firm’s meeting with its investor relations team. On Holding’s “thoughtful and strategic” wholesale expansion is helping to spread the still-limited awareness, and the company’s partnership with Zendaya and exposure during this summers’ Olympics can meaningfully help accelerate this process, the analyst tells investors in a research note.
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