Trimble (TRMB) announced a new multi-year global sponsorship with Liverpool Football Club , marking a significant expansion of Trimble’s global sports marketing strategy. This collaboration is driven by shared values of precision, innovation and a commitment to transforming how work gets done – both on and off the pitch. In addition to the sponsorship, LFC will employ Trimble technology in the design and development of the club’s infrastructure and operations. A priority project is the recently announced refresh of the LFC Academy, which aims to develop the future stars of football. Trimble SketchUp will be used to reimagine the high-performance center into a truly industry-leading space for young footballers to learn, develop and thrive. The Trimble brand will also be visible in and around the LFC stadium and its digital channels, showcasing the alignment between LFC’s global fanbase and Trimble’s vision: connect the physical and digital to transform how people build, shape and move the world with data and precision.
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