Tremor International’s Nexxen partners with Taiv to expand CTV OOH offering

Nexxen, a subsidiary of Tremor, announced a partnership between its supply-side platform, Nexxen SSP, and out of home, OOH, advertising group Taiv to offer connected TV, CTV, OOH opportunities to clients across the advertising ecosystem. The partnership delivers immersive, high impact ad experiences, reaching audiences on the biggest and most prominent screens in sports bars and restaurants across major designated market areas spanning the United States. Specifically, Taiv’s ad units – strategically positioned alongside premium content, such as live sports – offer an increased level of engagement in high traffic environments.”We are thrilled to collaborate with Nexxen on expanding our reach in the CTV OOH advertising space,” said Tony Siconolfi, Chief Revenue Officer at Taiv. “Together, we’re creating a dynamic platform to provide compelling marketing messages alongside premium live sports content, and we can’t wait to see how advertisers take advantage of this offering.”