TransUnion, Rocketer announce data collaboration to maximize quality customers

Rocketer and TransUnion (NYSE: TRU), today announced the launch of Rocketer Powered By TruAudience, a data collaboration designed to supercharge how insurance companies identify high-value prospects and move them through the sales funnel. Rocketer’s proprietary technology combined with TransUnion’s TruAudience capabilities provide insurance companies with lookalike audience data to drive increased revenue per user and improved return on ad spend. Rocketer Powered By TruAudience recently completed a digital advertising campaign that delivered unprecedented results for a US-based life insurance company. By utilizing TruAudience data on household income, credit scores, and privacy-first identity resolution, Rocketer identified high-quality prospects and served them ads on social media, reaching an audience that was not only more likely to convert, but had greater potential to turn into high-value customers. “The initial campaign from Rocketer Powered By TruAudience has proven what we have known all along – that identity-driven marketing capabilities deliver impactful results,” said Ryan Brooks, vice president of insurance marketing at TransUnion. “Our suite of privacy-first identity resolution, data enrichment, audience targeting, and advanced analytics solutions can be utilized to meet client goals for performance or brand marketing. We’re looking forward to continuing this collaboration with Rocketer and helping insurance companies drive maximum value from their ad spend.”