Trade Desk price target lowered to $60 from $100 at Citizens JMP

Citizens JMP analyst Matthew Condon lowered the firm’s price target on Trade Desk (TTD) to $60 from $100 and keeps an Outperform rating on the shares. With the launch of Audience Unlimited, which leverages AI to help advertisers more effectively activate and drive performance from its third-party data marketplace, Trade Desk is leaning into its core differentiators, independence and exclusive third-party data partnerships, the analyst tells investors in a research note. While Citizens sees multiple ongoing long-term growth drivers, near-term headwinds are mounting, including potential regulatory impacts following the Trump administration’s memorandum on stricter guidelines for direct-to-consumer healthcare advertising, and coupled with intensifying competition from Amazon (AMZN), the firm sees a more difficult operating environment to reaccelerate revenue growth.