Tractor Supply sees Yeti products rolled out to balance of chain by year-end

On Tractor Supply’s (TSCO) earnings call earlier this morning, CEO Harry Lawton said in part, according to a transcript of the event: “Across product categories, we will have more innovation this year that I believe we will have seen collectively over the last 3 years. We have a number of new and exclusive product launches, including the introduction of the Toro Havoc zero-turn mower, the expansion of Yeti (YETI) and Solo Stove (DTC) to more stores and a test of Martha Stewart and Eddie Bauer… Across our categories, we have a long history of test and learn, and we’re excited about the expansion of several recent programs. After a very successful rollout to our Project Fusion stores, Yeti will be expanded to nearly half of the chain by Q2 and rolled out to the balance of the chain by year-end. Another great example is Solo stove, a high-quality outdoor wood burning fire pit that is a perfect fit for the outdoor enthusiasts in our customers. Given our customers’ response to this product, we’ll be expanding the top-selling SKUs of Solo stove to more than 1,500 stores with the complete offering available online.”