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Toronto-Dominion extends TD Garden naming rights through 2045
The Fly

Toronto-Dominion extends TD Garden naming rights through 2045

TD Bank, Boston’s sports and entertainment arena TD Garden’s naming rights partner, and Delaware North, announced a 20-year naming rights extension that keeps the landmark and arena name as "TD Garden" through 2045. TD Bank has been the exclusive naming rights partner of the "Boston Garden" arena since July 1, 2005. The agreement was set to expire in 2025, but this early naming rights extension adds another 20 years to the existing relationship. In addition, TD Bank has renewed its status as the official bank of the Boston Bruins through 2045. Financial terms of the deal will not be disclosed. With the extension, TD Bank is committing more than $15M in community programming to make the arts more accessible and inclusive. TD Bank customers can receive a 15% discount at the ProShop, free admission to The Sports Museum located in TD Garden, fast lanes at select concessions lines for customers who show their TD Bank card, and $20 TD Garden mobile gift cards to customers who add their TD Bank card as a form of payment in the TD Garden Hub App. TD Bank will also open a newly branded activation zone on Level 7 of the arena in spring 2023. As the official bank of the Boston Bruins, TD Bank will be featured on the helmets of Boston Bruins players through the 2044/45 season. Additionally, TD Bank will sponsor a variety of initiatives with the Bruins throughout the hockey season.

Published first on TheFly

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