Topgolf Callaway enters multiyear agreement with Golf Saudi Entertainment

Topgolf Callaway entered into a multiyear agreement with Golf Saudi Entertainment to bring Topgolf Callaway Brands’ family of brands, including Topgolf, Callaway, TravisMathew, Odyssey and Ogio, to Saudi Arabia. As part of the agreement, Golf Saudi plans to build three Topgolf venues by 2028, to be owned and operated by Golf Saudi with the option to open another two venues in the future. In addition, Callaway Golf, Odyssey, TravisMathew and Ogio will become the official equipment and apparel brands for the Saudi Men’s, Women’s and Junior National golf teams as well as for Saudi Elite golf professionals and golf pros working at Golf Saudi facilities. Finally, Golf Saudi will be the exclusive distributor of Callaway Golf, Odyssey and Ogio products in Saudi Arabia.