Too Faced makeup brand announces its debut in the U.S. Amazon (AMZN) Premium Beauty store, providing broader access to its best-selling makeup collections. Too Faced is the second brand within The Estee Lauder Companies’ (EL) portfolio to open a storefront in the U.S. Amazon Premium Beauty store. Within the Too Faced brand store in Amazon Premium Beauty, customers will be able to discover and learn about the brand’s iconic products, including Better Than Sex Mascara, the #1 Prestige Mascara in the U.S., the Born This Way complexion range, and the cult favorite lip gloss and lipstick assortments that have rendered Too Faced the #1 Lip Plumping Brand in the U.S.
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