Genius Brands International announced it has completed a deal with TOHO International, whereby TOHO International is making a multimillion-dollar investment to acquire a 50% stake in two of the Company’s original productions, Bee and PuppyCat, following its launch on Netflix, Frederator’s pop culture phenomenon Bravest Warriors, and the upcoming series Catbug, based on the character created in the Bravest Warriors’ series. The deal provides a framework for Genius Brands’ Frederator Network and TOHO International to co-produce new content for the properties and cooperatively develop a global consumer products campaign. Genius Brands will oversee global distribution and consumer products development for the properties, excluding Asia, which will be handled by TOHO International. Additionally, a dedicated online store for Bee and PuppyCat launched in September 2022, to coincide with the series release on Netflix. Genius Brands’ consumer products’ team will develop a consumer products retail program for Bravest Warriors, Bee and PuppyCat and Catbug, excluding Asia, which will be handled by TOHO International.
Published first on TheFly
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